It each started with wanting to lick a commuting occupation that prompted Pushkar Phatak to make his ain e-bike and its plan became a speech taxable erstwhile helium rode it to work. Many radical who saw his motorcycle asked if helium could besides marque 1 for them, and that was however Pushkar realised the imaginable of his e-bike. Together with his assemblage person Amit Sondhit, they went connected to found a institution wherever selling these e-bikes became their newfound passion.
Ahead, Amit shares with america much astir Watt Wagons, its bikes and however they acceptable a caller Guiness World Record.
You are based successful Boston, US. Tell america astir the astonishing maturation of Watt Wagons e-Bikes.
Like a batch of start-ups, we started retired of a store building bikes with our ain hands. Over the people of 3 years, we are a well-established marque successful the high-performance segment. We person moved to an 8,000 sqft constitution and hired employees to physique and work electric bikes. We person besides started a 5-star rated e-bike work institution “ebike.rehab” to “heal” electric bikes, physique relationships, upsell, and further the passionateness for riding. We person been profitable for 2 years present and are moving connected caller technologies that volition beryllium crippled changers successful the rider ecosystem. Starting from 1 product, we present person a portfolio of different bikes catering to each sorts of usage cases. We are looking astatine multiplying past year’s sales!
How did the thought of producing luxury e-bikes come to Pushkar Phatak, the laminitis of the company?
Pushkar built his first e-bike to lick his commuting problem. He realised helium was onto thing erstwhile idiosyncratic astatine a postulation halt asked him astir his motorcycle and whether helium could physique the aforesaid for them. Toying astir with ideas, helium easy saw that portion determination were truthful galore products successful the market, determination were hardly immoderate that qualified arsenic reliable, superior or, successful immoderate cases, conscionable plain functional. He went to the whiteboard and retired came immoderate highly palmy works of axenic engineering!
He founded Watt Wagons and got moving connected securing plan and vendor relationships aft getting large feedback from a batch of enthusiasts! He went for the beatified grail to beryllium the reliability of Watt Wagons — a Guinness World Record! Of course, on with kudos, it resulted successful galore things to enactment connected to expand Watt Wagons.
I person been Pushkar’s person since undergrad, and had been moving with him connected a clump of different things, including different company, erstwhile we decided to collaborate and take Watt Wagons to the adjacent level. The institution moved to a overmuch bigger store from a store and retired came the caller state-of-the-art products, caller website and marque strategy, NHL subordinate endorsements and media coverage.
Can you sanction a fewer of the aboriginal backers of Watt Wagons?
Watt Wagons is organically funded by america but we would beryllium remiss if we didn’t admit immoderate of the aboriginal backers who enactment their religion successful america and placed orders for immoderate of the best e-bikes in the world. There were a batch of our loyal customers who believed successful america from the opening and ordered based connected our precocious concepts. Their orders helped america physique our instauration and helped successful scaling up.
What are the cardinal propositions of Watt Wagons e-bikes? How innovative and “intelligent” is the engineering down these bikes?
We absorption connected defining the exertion of the future. When we started, we were the archetypal to present precocious powered titanium commuter e-bike with loop drive, the 1 that we utilized to acceptable a caller Guinness World Record. The adjacent procreation of our e-bikes boasts ultra-light c fibre frames with top-of-the-line components and afloat suspension capability. We adjacent connection interior cogwheel hubs to trim maintenance. We modify the motors with our precocious controllers to marque them much reliable, businesslike and fun. Our latest product, the Hound, is the lone adventure e-bike level that offers onboard charging — you tin usage an EV charging station just similar your electrical car!
In the summertime of 2019, Watt Wagons travelled to Halifax with rider Ravi Kempaiah to acceptable a caller Guinness satellite record. Can you archer america much there?
In the summertime of 2019, Watt Wagons travelled to Halifax NS with rider Ravi Kempaiah to acceptable a caller Guinness satellite grounds connected the Ultimate Commuter Pro e-Bike (Now Helios). Our e-bike completed 400 miles successful 24 hours utilizing nether a dollar of electricity. We were flagged disconnected by Prof. Dahn, caput of artillery probe for Tesla. We were covered connected Canadian and US quality channels.
You are bullish astir the maturation of the e-bike market, which numbers and probe papers bash you person connected manus which prolong your vision?
We typically travel probe papers from antithetic consulting/data organisations (like McKinsey and Forbes) and online quality from antithetic outlets (like Electrek) that are focused connected electrical vehicles successful general.
How bash you specify sustainability? How innovative is your imaginativeness and the measurement tools you person enactment successful spot there?
Our seriousness astir sustainability is what led america present to statesman with. We privation to alteration commuting done much environmentally sustainable solutions wherever possible. Our imaginativeness is to regenerate a large portion of automobile postulation with a much sustainable and healthier alternative. Therefore, we focused connected gathering products that are reliable for thousands of miles and request minimal attraction to make existent automotive-grade replacements for state vehicles. Every mile ridden connected our e-bike is greener and cheaper than accepted state transportation. Additionally, we are besides 1 of the largest recyclers successful our metropolis and prosecute with the section governments to assistance with the messaging, products and driving change.
Watt Wagons has been a profitable institution for the past 3 years. Are you aiming for an IPO soon? Where bash you spot the institution successful 5 twelvemonth time?
We judge we person immoderate ways to spell earlier we see an IPO. There are definite products successful our pipeline that we privation to spot to fruition earlier we determine to spell public. We recognise that we are inactive a smaller subordinate and privation to found ourselves arsenic the de facto leaders successful our abstraction with a broader gamut of products earlier going public.
Where should our LUXUO readers spell to bargain a Watt Wagons e-bike? Who are your resellers? Do you besides merchantability online?
We vessel worldwide and person precocious started onboarding dealers arsenic well. LUXUO readers tin bargain our products online and articulation our different customers from 25+ countries. If interested, they tin besides interaction america to go resellers.
For much accusation astir Watt Wagons e-bike, click here.
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