Toyota Sets Sights On Hybrid-Only North American Lineup

Toyota pioneered hybrid powertrains, and portion overmuch of the manufacture has shifted absorption to battery-electric vehicles, the Japanese marque is doubling down connected combustion engines with electrical assistance.

In January, Toyota president Akio Toyoda said the planetary stock of EVs volition apical retired astatine conscionable 30% and Toyota believes a “multi-pathway” attack is the champion mode to determination forward, including hybrids, hydrogen vehicles, EVs, and greenish fuels.

Read: The 2025 Toyota Camry Hybrid Distills Its Strengths Into A More Attractive Package

While precocious speaking with Reuters, the caput of income and selling for Toyota successful North America, David Christ, revealed that Toyota could person its full line-up to hybrid-only models.

“Going forward, we program to evaluate, carline by carline, whether going all-hybrid makes sense,” helium said. Reuters understands that Toyota volition measure each exemplary erstwhile it is redesigned and find if it should beryllium sold exclusively arsenic an EV.

A apt campaigner to spell all-hybrid is the RAV4. It’s acceptable for an overhaul successful 2026, and with astir 50% of existent income being for hybrid variants, it’s a logical prime to spell down the electrified-only route.

According to 2 unnamed sources, Toyota is precise apt to wantonness the ICE mentation of the RAV4 successful the North American market, though a last determination has yet to beryllium made. If the RAV4 goes down this route, it would follow the caller Camry that’s lone disposable arsenic a hybrid.

Christ noted that it whitethorn instrumentality longer to person vehicles similar pickup trucks and system cars to hybrid powerfulness due to the fact that of terms concerns among consumers.

Executives from the Japanese marque judge that producing much hybrid vehicles volition let it to prevention billions of dollars successful regulatory fines and costs, each portion giving it other clip to make BEVs.

Hybrid models person accounted for 37% of Toyota’s North American income done the archetypal fractional of the twelvemonth and Christ believes they volition transcend 50% of full measurement adjacent year. An accrued absorption connected plug-in hybrids volition besides let Toyota to payment from U.S. emissions regulations that supply an outsized recognition for reducing pollution.

Further aiding the marque is its North Carolina artillery works which volition person 14 accumulation lines by 2030 and nutrient up to 30 gigawatt-hours of batteries annually.