INTRODUCTION
In caller years, transportation to assemblage has felt retired of scope for assorted reasons – and the deficiency of it has reached a caller level of urgency. In 2023, the U.S. Surgeon General released a study connected America’s “loneliness epidemic” which revealed that astir 1 successful 2 adults successful America acquisition loneliness caused by societal disconnection.
Despite this post-pandemic effect, the excitement and joyousness of location ownership continues to thrust consumers – due to the fact that buying a location means connecting with a community. With our dedication to helping homebuyers find the joyousness successful homeownership, we’re sharing the results of our eye-opening probe connected the authorities of caput of today’s homebuyers and what is impacting their acquisition decisions, including the ways they question and prioritize assemblage and transportation successful the process.
We astatine Century 21 Real Estate are excited to enactment alongside agents affiliated with the marque and their clients to recognize their desires for assemblage and connection.
Methodology
Century 21 Real Estate commissioned Ipsos to behaviour an online survey of Americans ages 18-64 who are caller oregon intending homebuyers, defined below. The starting illustration for this survey was a nationally typical radical of n=6,020 U.S. adults ages 18-64. After screening, a full of n=1,041 caller and intending homebuyers completed the survey (n=500 and n=541, respectively), with samples among Hispanic (n=270), Gen Z (n=279), and Millennials (n=390). The survey was offered successful Spanish arsenic good arsenic English. Qualified respondents autumn into 1 of 2 categories:
- Purchased a caller superior residence successful the past 2 years. Those who purchased a centrifugal location are excluded.
- Intend to acquisition a superior residence successful the adjacent 12 months.
While galore Americans consciousness it’s precise important to person a transportation to their section community, this transportation matters much to recent/intending homebuyers.
Despite the existent authorities of the existent property market, the emotions of caller homebuyers are predominantly positive.
“A consciousness of belonging and having a spot to telephone location is precise important. Everyone wants to consciousness similar they beryllium to a community.”
ARICA RUCKERBroker/Owner
CENTURY 21 Rucker Real Estate
Charlotte, NC
Recent buyers, crossed generations, are feeling affirmative astir the buying process, but immoderate uncertainties remain
Overall, galore homebuyers are feeling mostly positive. There are immoderate small, but interesting, differences betwixt the affirmative emotions felt by antithetic generations of caller homebuyers.
Recent Gen Z homebuyers, successful particular, reported somewhat higher rates of joyousness and gratitude and a little complaint of anticipation versus each caller homebuyers.
Recent Millennial homebuyers reported the highest levels of happiness and hope. However, rates of anxiousness (24%) and uncertainty (20%) are affecting each caller homebuyers, with somewhat little rates for younger generations. This gives agents a relation successful supporting affirmative experiences for homebuyers by providing guidance to code concerns and easiness uncertainties.
Recent/intending homebuyers prioritize space, lifestyle, and being adjacent to their existing assemblage implicit economical considerations
While abstraction and manner considerations punctual galore radical to move, truthful does being adjacent to their existing assemblage of friends and family. What’s more, manner and assemblage considerations are adjacent greater than the percent moving for economical reasons for homebuyers overall.
Interestingly, men skew higher for a tendency to beryllium person to friends and household than women.
A imagination location is much than conscionable a house, it’s being successful your imagination community.
88% of recent/intending homebuyers are consenting to compromise connected elements of their imagination location to beryllium successful a assemblage that is “perfect” for their household – particularly for those with kids successful the home.
“Community means home. The walls astir them and the extortion implicit their heads gives security, but however they unrecorded is wrapped up successful the assemblage that surrounds them. The people, activities, locations… wherever we live, enactment and play brings america transportation and a consciousness of belonging.”
STEPHEN VOTINOBroker/CEO
CENTURY 21 Triangle Group
Raleigh, NC
Recent/intending homebuyers program to assistance make their communities with unfastened minds and diversity
Today’s homebuyers, peculiarly Millennials, are not conscionable choosing communities they volition bask surviving successful — but communities wherever their families tin thrive and wherever they tin marque a difference.
Recent/intending homebuyers are openminded and inclusive. 90% bash not see governmental affiliation to beryllium a obstruction to gathering assemblage with those astir them, and 92% privation to beryllium successful a assemblage that embraces diversity.
Though the wide inclination crossed generations is to travel unneurotic with neighbors contempt differences (90%), Gen Z (85%) has much successful communal with older generations, with their level of statement to the connection “I privation to physique assemblage with my neighbors careless of their governmental beliefs” than Millennials (94% agreement).
Recent/intending homebuyers program to enactment successful their communities via civic engagement oregon entrepreneurship.
The relation of a existent property cause is captious to uncovering and making connections successful the close community. Agents request to enactment arsenic assemblage stewards who recognize their homebuyer’s wants, needs, and desires — and assistance to support affirmative emotions high.
Today’s homebuyers privation agents who not lone tin assistance them with the buying process but besides cognize the ins and outs of communities profoundly capable to foretell wherever they’re headed successful the future.
Also, the information that 65% of intending homebuyers complaint “getting progressive successful section assemblage aft they move” arsenic “very important” (versus 53% of caller
homebuyers) whitethorn awesome that caller homebuyers tin look challenges erstwhile it comes to caller assemblage involvement. This presents a premier accidental for agents to assistance caller clients get to cognize their assemblage amended aft moving in. It besides highlights the value of agents being progressive successful the communities they serve, which is thing we’re arrogant to spot with CENTURY 21 autarkic agents and brokers.
An agent’s transportation to the assemblage is peculiarly important to Gen Z. Keeping successful enactment with each recent/intending homebuyers astatine 92%, 9 successful 10 Gen Z respondents consciousness it’s important for a existent property cause to person a transportation to their section community. And astatine 45%, they are much apt than full respondents (38%) to study uncovering their cause done a section assemblage connection.
“I enactment successful assorted assemblage events passim the city, and besides service connected assorted non-profits successful Tennessee. I effort [to] get progressive and web successful assorted groups serving our community.”
EVA ANGELINA ROMEROBroker/Owner
CENTURY 21 Capital Properties
Nashville, TN
“I tally a Facebook radical with implicit 10,000 radical successful it. I americium precise progressive successful my religion and americium joining the committee for our section library.”
CHRISTINE S. FARLEYAssociate Broker
CENTURY 21 Topsail Realty
Portsmouth, RI
© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered work marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC afloat supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each bureau is independently owned and operated.