Rolls-Royce Bids Adieu to the Dawn

For petrolheads astir the world, 2 May was a time to retrieve arsenic Rolls-Royce Motor Cars announced that it would beryllium ceasing the accumulation of its Dawn convertible. The much-beloved exemplary archetypal debuted astatine the 2015 Frankfurt Motor Show arsenic the successor to the Phantom Drophead Coupe.

Rolls-Royce said the Dawn was the “best-selling drophead successful the brand’s past arsenic it takes its ain unsocial spot successful the pantheon of large Rolls-Royce centrifugal cars.” Its ngo was to entreaty to “an progressively youthful, universally self-confident and sociable lawsuit base”, and it delivered results. 

The past of the Dawn, however, could beryllium traced further backmost to the aboriginal 50s — the Silver Dawn drophead coupe. Its modern reincarnation perfectly embodied the look “la dolce vita“. As a marque representing eventual luxury and pleasure, the operation rings aptly arsenic owning a Rolls-Royce car is astir savouring each infinitesimal and surviving afloat successful the present. 

“In reviving the Dawn nameplate, Rolls-Royce reinvigorated thing overmuch much than a centrifugal car — similar the glamourous convertible it drew inspiration from, the modern Dawn has travel to characterise a modern look of ‘la dolce vita’; a mode of surviving that embraces the quality and richness of life,” shared Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

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Dawn’s occurrence prompted the marque to motorboat an adjacent much almighty Black Badge exemplary successful 2017. The modular exemplary is simply a V12 twin-turbo motor with 563 hp and 820 Nm portion the second delivers 593 hp and 840 Nm of torque. The discontinuation of the Dawn besides marked a measurement person for the marque towards electrification. Its archetypal electrical car, Spectre, volition scope showrooms astatine the extremity of 2023.

The plan of the Dawn was influenced by the manner trends of the 1950s and 1960s, which emphasised elegance done minimalism and accentuating the wearer’s silhouette. This is reflected successful the car’s sleek and uncomplicated design, which envelops the passengers luxuriously and fashionably, akin to however a raised collar connected a overgarment tin supply comfortableness and privacy. As a result, the interior of the Dawn offers a stylish and comfy situation for its occupants.

Rolls-Royce Bright Yellow Dawn

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About 80 per cent of the Dawn’s panels were made new, including its “wake channel” connected the bonnet, which Rolls-Royce’s Spirit of Ecstasy is traditionally found. Additionally, the marque is not shy astir breaking distant from the norm. Instead of conforming to the accustomed configuration for a convertible wherever lone the operator and the beforehand rider get full-size seating, the Dawn has been designed to supply comfortableness to each 4 occupants.

Elsewhere, alternatively of a hardtop, its designers decided that the Dawn’s extortion would beryllium created from cloth “to clasp the romance of listening to raindrops connected canvas”. Extensive probe is devoted to optimising the champion convertible acquisition and the effect has made Rolls-Royce 1 of the starring marques successful aerodynamic comfortableness with the extortion down. Furthermore, the Dawn is famously dubbed “the world’s quietest convertible”.

“As accumulation of Dawn draws to a close, we tin bespeak connected an bonzer section successful the marque’s history. This beauteous centrifugal car perfectly embodies modern luxury portion celebrating the marque’s founding principles and heritage,” said Müller-Ötvös.

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The station Rolls-Royce Bids Adieu to the Dawn appeared archetypal connected LUXUO.