Reborn Citroën 2CV part of plan for 'daring and shocking' models

Citroën volition leverage the past and practice of the marque – and the 2CV successful peculiar – with aboriginal models, brag Thierry Koskas has confirmed.

Autocar revealed earlier this year that plan enactment connected a exemplary inspired by the archetypal 2CV had begun.

Asked if Citroën made capable of its history, Koskas said the marque has "one of the richest histories successful the world" and successful France the archetypal Citroën DS and Citroën 2CV are ever named arsenic 1 and 2 erstwhile radical are asked for their favourite cars from history.

"The marque has an unthinkable past and I deliberation it inactive appeals to a batch of people," said Koskas. "When you question everyplace successful the world, radical cognize the 2CV.

"We privation to usage this heritage. We volition bash it successful a mode that we volition spot [in the future]. But yes, we privation to leverage that."

Koskas said the aboriginal Citroën scope volition beryllium built astir 4 pillars: the C3, C3 Aircross, C4 and C5 Aircross. But the steadfast volition motorboat further models arsenic portion of a program to beryllium "daring and shocking".

"There are antithetic ways to explicit that, done our products and however we communicate," helium said. "We person started to beryllium daring again successful however we communicate.

"But successful the future, we request immoderate iconic models that volition surprise, either done their design, their features, oregon whatever.

"This is precise overmuch what Citroën knows however to do, and I deliberation that we truly request to bash that again arsenic it volition person a halo effect connected the different models. We request the 4 pillars for the measurement and maturation of the brand, but we besides request immoderate icons."

Koskas confirmed that the marque volition proceed to marque carnal conception cars to showcase projected caller models and ideas, and aboriginal this twelvemonth determination volition beryllium a "new conception that volition springiness absorption connected however we recognize the conception of comfortableness and abstraction management".

While this is understood to not straight preview a caller model, including a reborn 2CV, Koskas said Citroën "needs to determination to bid cars" for creating caller concepts and ideas arsenic "we bash not privation to person icons lone successful concepts that cipher volition buy. We privation to person existent icons that customers volition buy".

After the imminent instauration of the caller C3 and C3 Aircross models and a facelift for the C4, the C5 Aircross volition beryllium launched aboriginal this twelvemonth arsenic the past of Citroën's 4 pillar models.

Koskas said this volition beryllium the ceiling for the marque successful presumption of the size of cars it offers. There is besides inactive nary plan for Citroën to re-enter the metropolis car conception with a C1 oregon C2 exemplary owed to "very challenging" issues astir making specified cars affordable. But Koskas believes Citroën "already addresses the smaller car segment" with the affordability of its caller C3.

"We person nary volition to spell immoderate smaller," helium said. "I'm rather blessed to beryllium focused connected the B- and C-segment. This is my playground. "