PHITEX 2023 generates over P296-M sales

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PHITEX 2023 generates implicit P296-M sales

The Philippine Travel Exchange (PHITEX) 2023, organized by the Tourism Promotions Board (TPB) Philippines, yielded implicit 296 Million Philippine Pesos successful negotiated income during its two-day array apical meetings betwixt planetary buyers and section stakeholders past September 20-21 astatine the Fili-NuStar Hotel, Cebu.

TPB COO Marga Nograles delivering her convey you connection connected the past time of the question exchange.

Showcasing the Philippines’ finest tourism attractions, establishments, services, and products to a planetary audience, PHITEX 2023 brought unneurotic a full of 164 seller delegates from 119 Philippine companies and 88 buyers from 19 countries astir the satellite for the question speech lawsuit graced by Department of Tourism (DOT) Secretary Christina Garcia Frasco and TPB Chief Operating Officer Marga Nograles.

Yielding PHP 55,171,600 connected Day 1 and PHP 232,964,100 connected Day 2, this year’s variation of PHITEX generated a expansive full of PHP 296,213,032 successful projected income including proceeds from sponsorship and information fees.

Secretary Frasco, the keynote talker of the event, thanked the full delegation. “Our gratitude goes to you for your continued content successful the imaginable of Philippine tourism and your emotion for the Philippines.”

Frasco further emphasized the country’s occurrence successful tourism recovery, citing the accomplishment grounds of implicit 3.8 cardinal planetary visitors arsenic of September 19, 2023 and implicit PHP 316.9 cardinal successful estimated revenue. Noting that PHITEX was inclusive of planetary buyers, she expressed successful her code what makes the Philippines antithetic arsenic a destination: “The inclusivity of this programme beckons planetary buyers to research the affluent diverseness that our state has to offer. But what genuinely sets america isolated arsenic a tourism destination is nary different than the champion plus of Philippine tourism—the Filipino people.”

This year, PHITEX embraced the theme, “Tourism Sustainability successful the Era of Internet of Things (IoT),” putting a spotlight connected the country’s digitalization and sustainability efforts to conscionable planetary demands. COO Nograles, successful her opening remarks, emphasized the request to spell beyond concern transactions and highlighted TPB’s efforts to put post-tours involving visits to divers community-based tourer sites that volition present participating planetary buyers to grassroots initiatives on with section textiles, culinary treasures, and different eco-tourism activities.

“Amid this transformative surge, the tourism manufacture indispensable beryllium poised for action. We indispensable not lone clasp this integer improvement but besides usher the way, ensuring that contented coexists harmoniously with modernization,” Nograles said successful enactment with the expanding IoT that is redefining the full manufacture and the tourer experience.

TPB's PHITEX 2023 successful Cebu City hits implicit PHP 296 cardinal successful projected income.

Apart from B2B, PHITEX besides functions arsenic an innovative knowledge-sharing level to section stakeholders and academia members successful the tract of tourism done its Philippine Educational Program (PEP) Talk. This year’s installment, held astatine Jpark Island Resort and Waterpark successful Lapu-Lapu City, covered the latest advancements successful IoT, information privacy, and circular economies with speakers specified arsenic Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector &; Government Practice, Frost and Sullivan-Singapore; and Geoff Andres, Property President of the City of Dreams Manila, generously providing their expertise, competencies, and cognition successful enactment with the astir existent tourism trends and sustainability initiatives that tin beryllium efficaciously implemented successful the integer era. Promoting sex equality, empowerment and inclusivity was besides discussed by Dawn Mendoza, Program Manager of the Philippine Financial &; Inter-Industry Pride, successful her speech connected Exploring Gender Dynamics successful Tourism.

PHITEX participants person a accidental to prosecute successful concern exchanges and acquisition the quality of the Philippine tourism destinations done pre and station familiarization tours.

The PHITEX 2023 lawsuit was organized successful collaboration with NUSTAR Resort Cebu, Fili Hotel – NUSTAR Cebu, Destileria Limtuaco & Co. Inc., Uni-Orient Travel, Inc, The Muse Hotel Boracay, Wine Club and Charlton Trade, Cebu Pacific, 2GO, and Bigseed Public Relations and Events.

To commemorate the occasion, in-kind donations were provided by Engkanto, Angkas, and Barcino. Additionally, the guests were fixed a assortment of giveaways and tokens of appreciation from Sunnies Studios, Klook, and Bench.

PHITEX 2023 was besides supported by the Department of Tourism Region VII, Office of the Provincial Governor of Cebu, and the section authorities units (LGUs) of Cebu City, Lapu-Lapu City, Mandaue City, Carcar City, Argao, and Talisay.

For much accusation astir PHITEX, sojourn https://www.phitex.ph/.