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The Mercedes-Benz FashionWeek Kuala Lumpur (MBFWKL) 2024 concluded yesterday, wrapping up 3 days of cutting-edge manner and designs that the carmaker says “intertwine with Mercedes-Benz vehicles to signifier a peculiar transportation successful defining luxury”. Themed “Re:imagine”, the three-day lawsuit mirrors Mercedes-Benz’s absorption successful creating timeless designs – the just-launched Mercedes-Benz EQS 450 SUV that was displayed astatine Sentul Depot is cited arsenic an example.
“At MBFWKL 2024, we are not simply showcasing fashion; we are unveiling a imaginativeness for the aboriginal of luxury and mobility. This lawsuit is simply a level to observe and enactment designers who are challenging conventions and championing sustainability, some successful manner and successful our vehicles,” said Amanda Zhang, president and CEO of Mercedes-Benz Cars Malaysia.
“As we participate our sixth year, we reaffirm our committedness to fostering creativity and providing a signifier for some emerging and established talents to contiguous their visionary work. This lawsuit stands arsenic a testament to our ongoing pursuit of innovation and biology responsibility, creating a unsocial synergy betwixt the worlds of automotive and fashion,” she added.
Mercedes-Benz says that it honours section talents successful the manner manufacture who not lone embody the essence of luxury, but besides absorption their designs and creativity connected sustainability. MBFWKL 2024 kicked disconnected with collections from emerging brands specified arsenic EL by Ellie Lim and Doubleback by Will Lim, alongside established names similar Alice Chang of A-Jane and Noiz. The latter’s combined amusement for some of her brands saw 90% of the postulation produced utilizing carbon-neutral processes and waste-reducing techniques
The lineup featured a premix of seasoned designers and caller faces, including Celest Thoi, Aaron Yong and Oscar Lee, each pushing the envelope with sustainable practices and innovative designs. Also contiguous were manufacture heavyweights Brian Khoo, Jonathan Cheng and Voon Lai of Unitedwood, and 2023 World Federation of Master Tailors Emerging Design contention winner, Dickson Lim.
Mercedes-Benz says that this year’s lawsuit marks a cardinal milestone for MBFWKL, celebrating its improvement from a section showcase to an internationally-recognised platform. The amusement besides featured Club21’s presumption of planetary brands specified arsenic Self-Portrait, AMIRI and Jacquemus, bringing a planetary position to the celebrated section stage.
GALLERY: 2024 Mercedes-Benz EQS 450 4Matic SUV
The station Mercedes-Benz FashionWeek Kuala Lumpur 2024 – 6th variation showcases cutting-edge, sustainable fashion appeared archetypal connected Paul Tan's Automotive News.
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