Marriott International and Sonder Announce Long-Term Licensing Agreement

Sonder, a institution specializing successful semipermanent accommodations, has entered into a semipermanent strategical licensing statement with Marriott International, which volition spot the instauration of the Sonder by Marriott Bonvoy collection, amongst different impacts.

Let’s spot what this caller concern means for Marriott Bonvoy members and loyalists.

Marriott International and Sonder Announce Long-Term Licensing Agreement

Sonder has entered into a strategical licensing statement with Marriott International. On paper, it means Sonder volition beryllium leveraging Marriott’s planetary sales, marketing, and loyalty platforms to present gross maturation and operating efficiencies.

For Marriott Bonvoy members and loyalists, this means you’ll soon beryllium capable to publication Sonder properties done Marriott channels nether the Sonder by Marriott Bonvoy collection. You’ll besides beryllium capable to gain and redeem points for Sonder stays.

You’ll yet beryllium capable to gain and redeem Marriott Bonvoy points astatine Sonder properties

As for Bonvoy benefits, there’s small accusation for now. However, if we’re to basal them disconnected Marriott’s licensing agreements with MGM International and Design Hotels, we tin expect a modified acceptable of benefits. For example, breakfast isn’t an automatic elite payment astatine MGM and Design Hotels properties, dissimilar with astir Marriott brands.

Besides, astir Sonder properties aren’t accepted hotels and truthful don’t connection a accordant array of amenities and services.

The concern betwixt Marriott and Sonder volition instrumentality effect successful phases. Before the extremity of 2024, Sonder expects Marriott to nexus to the former’s integer platforms, truthful Marriott Bonvoy members and customers tin publication Sonder stays, arsenic good arsenic gain and redeem Bonvoy points.

Meanwhile, Sonder’s afloat integration into the Marriott ecosystem is expected to implicit by 2025. By then, Sonder’s 9,000 existing listings, arsenic good arsenic 1,500 further contracted units volition beryllium disposable done Marriott.

What Is Sonder?

Sonder specializes successful semipermanent accommodations successful municipality settings. While it’s akin to Airbnb successful immoderate ways, Sonder has 1 large differentiator: it manages the accommodations it offers.

As described by Vice, Sonder “hopes to harvester the personableness, coziness, and affordable prices of a location stock acquisition with each the professionalism of a hotel.”

Offering premium design-forward spaces, Sonder’s properties whitethorn beryllium idiosyncratic units, circumstantial floors wrong a building, oregon full boutique hotels.

Sonder offers a scope of properties crossed the world

In Toronto alone, Sonder has six listings, portion successful Montreal, it has eight. In total, it has 9,000 listings successful 40+ cities successful 10 countries.

Conclusion

Sonder and Marriott International person announced a semipermanent concern that volition spot the former’s properties successful 40+ cities listed nether the Sonder by Marriott Bonvoy collection.

Under the strategical licensing agreement, Sonder volition beryllium leveraging Marriott’s planetary sales, marketing, and loyalty platforms to thrust much gross opportunities and operating efficiencies.

For Marriott Bonvoy members, this means you’ll soon beryllium capable to gain and redeem points astatine Sonder properties arsenic aboriginal arsenic the extremity of 2024.

We’ll beryllium definite to update erstwhile much details are revealed, truthful enactment tuned.