Hispanic and different underrepresented homebuyers tin often look assorted obstacles successful their way toward homeownership. Despite that, Hispanic homebuyers are a large unit successful the lodging market1: studies suggest that by 2040, 70% of nett caller homeowners volition beryllium Hispanic.

With our dedication to helping homebuyers find joyousness successful homeownership, we’re sharing the results of our probe connected the authorities of caput of today’s caller and intending homebuyers and what impacts their acquisition decisions. We research the differences successful assemblage aspirations of Hispanic recent/intending homebuyers versus the wide population, the wider homebuying population, and crossed generations and household composition.

As the archetypal prime that Hispanic consumers would see the adjacent clip they bargain oregon merchantability existent estate², the CENTURY 21^® marque is excited to enactment alongside the agents affiliated with the marque and their clients to beforehand Hispanic homeownership successful the U.S.

For Hispanic recent/intending homebuyers, a caller location is simply a constituent of joyousness and pridefulness arsenic it signifies the quality to nurture their/their family’s aboriginal wrong a community.

Compared to each different caller homebuyers, Hispanic caller homebuyers study somewhat higher levels of pridefulness during the homebuying process.

This is peculiarly existent for younger Hispanic recent/intending buyers, who study higher levels of some pridefulness and joy.

After moving, 70% of caller Hispanic homebuyers consciousness a stronger consciousness of assemblage transportation aft purchasing their home, versus 65% of each recent/intending homebuyers.

89% of Hispanic recent/intending homebuyers judge that location is not conscionable your house, but the assemblage you unrecorded in. For this group, assemblage looks similar a mutually supportive arrangement, wherever they tin marque a affirmative interaction and person assistance successful return.

When asked astir the antithetic attributes they look for successful a imaginable community, Hispanic recent/intending homebuyers are somewhat much apt to prioritize feeling support, connection, acceptance and anticipation for the aboriginal versus the wide population.

Recent/intending Hispanic Millennial homebuyers study somewhat higher levels of statement (versus different Hispanic generations) that it’s important to marque an interaction connected their communities and connected the tendency to unrecorded wherever their families tin thrive.

For the Hispanic recent/intending
homebuyer, prime of beingness and economic
considerations are bigger priorities than being adjacent to family.

Hispanic homebuyers over-index connected moving for a amended outgo of surviving (+9), and under-index connected moving to beryllium person to household (-11) — perchance indicating that they’re prioritizing the household they are creating versus their household of origin.

Hispanic homebuyers judge the assemblage they unrecorded successful plays a cardinal relation successful achieving the American Dream for themselves and their families.

They are somewhat much apt than wide homebuyers to prioritize a imagination assemblage implicit a imagination house.

Being progressive successful the assemblage is simply a cardinal portion of participating successful the American Dream for Hispanic recent/intending homebuyers.

95% of Hispanic recent/intending homebuyers accidental it volition beryllium important to get progressive successful their caller community, and those with children successful the location are somewhat much apt to program to get progressive than those without.

The American Dream of assemblage takes connected adjacent much value erstwhile considering the ways Hispanic recent/intending homebuyers program connected getting involved. Almost a 3rd (32%) accidental they are oregon volition get progressive successful section politics, the highest incidence among each respondents. They overindex +6 versus each recent/intending buyers.

This radical is somewhat much apt to privation to get progressive by attending section events and to study the tendency to get progressive successful schoolhouse committees.

Recent Hispanic homebuyers over-indexed connected guidance from their cause (35%) versus different homebuyers (30%) erstwhile it comes to getting to cognize the section community. They besides are somewhat much apt to look for an agent’s quality to springiness tips connected backing opportunities oregon grants.

The CENTURY 21 marque boasts a beardown beingness successful the apical 5 states with affirmative Hispanic nett migration according to the 2023 NAHREP State of Hispanic Homeownership Report. That successful summation to astir 10% of the CENTURY 21 web speaking Spanish, positions the marque arsenic an unparalleled assets for Hispanic homebuyers.

We look guardant to helping this assemblage of individuals turn by amended serving their unsocial needs.