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- Ford Maverick recorded 39,061 sales, a emergence of 81.9 percent.
- The Blue Oval shifted 7,743 F-150 Lightning EVs, up 80.4 percent.
- ICE F-150 income dropped slightly, but it’s inactive America’s favourite truck.
Pickup truck income successful North America held mostly dependable successful the archetypal 3 months of 2023, conscionable implicit 650,689 trucks uncovering homes, a driblet of 2.7 percent connected Jan-March 2023. But determination were immoderate wide winners that bucked the same-again trend, and some of the runaway successes wore Ford badges.
Ford’s unibody Maverick notched up 39,061 income successful Q1, which translates to a monolithic 81.9 percent uplift connected the aforesaid 3 months successful 2023. And that rise can’t beryllium attributed to the instauration of a new, oregon facelifted, exemplary due to the fact that the Maverick hasn’t truly changed since it debuted successful precocious 2021. To enactment that into perspective, the Maverick recovered much motortruck buyers than Jeep, Honda and Hyundai’s pickups combined.
Related: F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan
The Maverick inactive has immoderate mode to spell to drawback its F-150 large brother, though. Ford sold 152,953 of those with combustion power, which was down 8 percent connected the 170,377 it sold successful Q1 past year. But portion of that driblet tin beryllium explained by the improved income show of the electrical F-150 Lightning. The EV’s income jumped 80.4 percent from 4,291 to 7,743 units – an awesome result, if inactive a tiny fig successful implicit terms.
The ICE F-150’s diminution occurred contempt the motortruck receiving a makeover successful the autumn of 2023, but mightiness beryllium explained by past year’s UAW onslaught enactment and the accrued popularity of the Chevy Silverado HD (up 13.6 percent to 41,916) and its GMC Sierra HD member (up 7.5 percent to 22,374 units).
Other income winners were the Toyota Tundra (up 41.3 percent to 15,337 units), the Nissan Frontier (up 16.6 percent to 19,744) and GM’s Hummer EV, whose income exploded by a staggering 83,300 percent – that past fig owed to it lone selling 2 units successful Q1 of past twelvemonth (GM moved 1,668 this period).
Naturally, determination were losers, too. The Ford Ranger was all-new for 2024, yet its income fell 83.3 percent to 1,918, portion the Toyota Tacoma’s 55.5 percent driblet (to 8,310) is astir apt down to the changeover of models, the caller 1 going connected merchantability successful December 2023. Honda’s Ridgeline tin lone blasted its advancing years for its diminution (down 22.3 percent to 3,967) and RAM’s quality to boast that it volition inactive merchantability you a conveyance with a Hemi V8 erstwhile Dodge nary longer volition couldn’t halt its income sliding 15.1 percent to 89,417 units.
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