Chevy Adopts New Slogan, Hints At Corvette And Full-Size SUV News In 2024

Chevrolet is changing with the times, and adopting a caller slogan that is much upbeat and adventurous. It’s “Together let’s drive” and it replaces the aged tagline of “Find New Roads.”

During a media briefing earlier today, Chevrolet officials broke down the slogan and noted “Together” is simply a “symbol of our partnership,” portion “Let’s” is an enactment connection that’s “active” and “right now.” The 3rd and last portion of the puzzle is “drive,” and that’s the “internal thrust that powers Doers.”

More: Chevrolet Equinox EV To Start Around $34,995 And Offer Up To 319 Miles Of Range

The slogan was introduced connected Friday and its debut advertisement combines respective themes that are important to customers. Among them are a absorption connected family, clip and community. Officials besides told america consumers are drawn to guardant reasoning brands, but they’re present looking for established players alternatively of startups.

The 2nd advertisement is lighter and adjacent its title, Down To Earth, is simply a reflection of that. It focuses connected worth and highlights the Bolt arsenic the astir affordable EV successful America. It besides promotes the $30,695 Colorado and $21,495 Trax.

While the slogan volition instrumentality immoderate getting utilized to, Chevrolet officials noted a batch has changed since “Find New Roads” was introduced astir a decennary ago. They added their assorted slogans person been “right for the time” and present it’s clip for thing new.

2024 Is Already Shaping Up To Be A Busy Year

Besides talking astir the caller motto and upcoming Equinox EV, officials dropped a fewer hints astir what’s successful store for 2024. In particular, a descent was shown suggesting determination volition beryllium Corvette and full-size SUV news.

That’s apt a hint the highly-anticipated Corvette ZR1 volition beryllium introduced adjacent year, and joined by the facelifted Tahoe and Suburban. GM CEO Mary Barra besides precocious confirmed the next-generation, ICE-powered Equinox is coming successful 2024. If that wasn’t capable caller product, the redesigned Traverse is owed aboriginal adjacent twelvemonth arsenic well.

Speaking of upcoming models, officials revealed Silverado EV RST accumulation is present slated to statesman successful the outpouring of 2024 aft a short delay. Until then, they’re focused connected gathering the fleet-friendly Silverado EV WT.

Sticking with electrical vehicles, the bow necktie marque said they person the “right mix” of EVs and ICE-powered models. Officials besides noted that portion the Bolt and Bolt EUV are going retired of accumulation aboriginal this year, determination should beryllium capable proviso to past for a fewer months aft the fact. This volition bounds the magnitude of clip that GM is without an affordable EV arsenic the $34,995 Equinox EV volition get successful 2024.

Lastly, Chevrolet is seeing momentum contempt an assortment of headwinds. In particular, the institution noted retail income are up 14% and that’s much than the manufacture mean of 10%. This has been fueled, successful part, by the occurrence of the Trax and Trailblazer.