British Airways has announced big changes are coming to its loyalty programme successful 2025 starting with its name. As of April 1, 2025, the British Airways Executive Club volition go simply “The British Airways Club”, and volition connection caller ways for members to gain Tier Points but marque it much costly to gain elite status.
British Airways Announces New Loyalty Program for 2025
Introducing The British Airways Club, the recently named loyalty programme the hose says volition springiness members much ways than ever to gain Tier Points.
As portion of a re-brand of its loyalty program, British Airways has unveiled a fig of changes with caller ways for members to gain Tier Points, including for spending connected co-branded recognition cards, and erstwhile paying for extras specified arsenic spot enactment and further baggage.
British Airways says the caller loyalty program, which takes effect April 1, 2025, volition see a caller Tier Point strategy erstwhile flying.
Members volition gain Tier Points based connected the outgo of their formation and, for the archetypal time, for ancillary spending including spot enactment and other baggage.
In summation to earning 1 Tier Point for each £1 of eligible spending, members volition beryllium capable to gain up to 1,000 Tier Points per twelvemonth by contributing to sustainable aviation fuels (SAF). You’ll gain 1 Tier Point and 10 Avios per £1 spent connected these purchases.
British Airways Vacation Packages volition besides number towards presumption based connected the outgo of the package, with nary bounds to Tier Points earned, astatine a ratio of 1 Tier Point per £10 spent.
The hose says customers with existing bookings for question aft April 1, 2025, volition beryllium awarded Tier Points based connected a conversion of the existing method and immoderate existing bookings volition gain proportionally the aforesaid fig of Tier Points, oregon more, arsenic they would today.
Status qualification requirements volition besides spot immoderate changes nether the caller British Airways Club loyalty programme including the following:
- 3,500 Tier Points for The British Airways Club Bronze status
- 7,500 Tier Points for The British Airways Club Silver status
- 20,000 Tier Points for The British Airways Club Gold status
Additionally, the British Airways Club Gold Guest List presumption volition necessitate 65,000 Tier Points, with astatine slightest 52,000 earned done British Airways marketed flights, qualifying add-ons, and British Airways Holidays packages, and 40,000 to clasp (with astatine slightest 32,000 earned done British Airways-marketed flights, qualifying add-ons and British Airways Holiday packages).
Also coming successful 2025, but with nary acceptable date, members with the British Airways American Express Premium Plus Card volition beryllium capable to gain Tier Points connected credit paper spending.
We’ll besides spot the instauration of caller milestone benefits betwixt Tiers. Members volition beryllium capable to unlock reward benefits earlier reaching their adjacent level starting with gifts of 2,500, 4,000 and 5,000 Bonus Avios astatine milestones wrong Bronze and Silver. The hose says further benefits volition beryllium announced successful the coming months.
In announcing the revamped loyalty program, British Airways’ Chief Commercial Officer Colm Lacy says:
“The changes we person announced contiguous underline our continued concern successful our loyalty programme and successful our customers. Based connected our Members’ feedback, we’ve built connected the changes we’ve already made – including however customers cod Avios and their rank twelvemonth – successful a mode that we judge amended rewards their loyalty and reflects their changing question needs. While we person announced a fig of affirmative changes today, I peculiarly wanted to item amended rewarding our customers who publication done British Airways Holidays and making this a imperishable portion of our proposition, removing the bounds connected earning. We cognize that galore of our customers marque their vacation plans during our yearly January merchantability period, truthful it’s large to beryllium capable to denote this today.”
Conclusion
British Airways has announced large changes are coming to its loyalty programme successful 2025. As of April 1, 2025, the British Airways Executive Club volition go “The British Airways Club”.
Under the caller program, members volition gain Tier Points based connected the outgo of their formation and, for the archetypal time, for ancillary spending including spot enactment and excess baggage. Members volition gain 1 Tier Point for each £1 of eligible spend. The hose says much benefits are coming successful 2025, and we volition beryllium definite to support you posted erstwhile they’ve been announced.