Alfa Romeo Has The Best Automotive Website, VW The Worst, J.D. Power Study Finds

Ram and Alfa Romeo’s website designers tin pat themselves connected the back, arsenic the brands pb the wide marketplace and premium categories successful J.D. Power’s doubly yearly Manufacturer Website Evaluation Study.

The Stellantis brands weren’t unsocial successful doing a bully job, though. Overall, the manufacture mean is improving successful some the premium and wide marketplace segments, the study found. In the former, mean restitution is 724 retired of 1,000 this summer, up 2 points arsenic compared to the winter, and 13 points arsenic compared to past summer. Similarly, the restitution with wide marketplace brands’ websites is astatine 713 points retired of 1,000, up by 5 points arsenic compared to the winter, and 8 points up connected past summer.

In the premium segment, Alfa Romeo led with 755 points, up six points implicit BMW, 10 points up of Infiniti, 14 points past of Jaguar, and 18 points up connected Porsche. By contrast, Volvo and Audi way the battalion with 689 points, and are down Genesis (699 points), Tesla (720), and Cadillac (721), each of which execute worse than the conception average.

Read: High Tech In Luxury Cars Comes With A Reliability Tradeoff, J.D. Power Study Shows

Meanwhile, successful the wide marketplace segment, Ram leads with an awesome 735 points, which puts it six points up of GMC, 7 points atop its stablemate Jeep, 8 points beyond Subaru, and 22 points up of the manufacture average.

Like Audi, Volkswagen’s website was the worst performer successful its segment, and the lowest-scoring industry-wide with 683 points. It lagged down Ford (684), Buick (689), Hyundai, 693), and Nissan (705).

While a brand’s website is not needfully reflective of its vehicles’ quality, it is the archetypal constituent of interaction for galore shoppers, making it an important country of focus. According to J.D. Power, an charismatic site that’s casual to navigate, and is speedy tin heighten customers’ experiences and get them into showrooms. It is simply a notably hard happening to get right, though.

“Website restitution tin beryllium volatile and automotive websites are not immune to changing preferences,” said Jon Sundberg, manager of integer solutions astatine J.D. Power. “However, manufacturers person shown to beryllium precise agile erstwhile it comes to website plan and ensuring their sites conscionable modern standards, much truthful than galore different industries, arsenic exemplified done the survey data.”