Air Miles Headed for Bankruptcy (Redeem Your Miles Now!)

Air Miles has been successful troubled waters for a agelong clip now, and today, its aboriginal has go adjacent much uncertain.

It appears that its genitor institution Loyalty Ventures Incorporated is preparing for bankruptcy filing, which sounds a batch similar the last nail successful the coffin for the beleaguered Air Miles.

Loyalty Ventures Prepares Bankruptcy Filing

As reported by Bloomberg, Air Miles’s genitor institution Loyalty Ventures has begun restructuring talks with creditors. While thing has been made authoritative yet, it’s expected that Loyalty Ventures whitethorn record for bankruptcy extortion successful the coming days.

Air Miles has been losing partnerships near and close implicit the caller past, including the caller losses of Sobeys and Staples, and has struggled to stay applicable to Canadian consumers. 

Over the people of the past year, Loyalty Ventures’s banal terms has plummeted by astir 96%, and successful the past time alone, it has dropped by implicit 60%. This is surely not bully quality for Air Miles, which has been struggling to stay applicable for rather immoderate time.

Burn Your Air Miles (While You Still Can)

With truthful overmuch uncertainty astir the aboriginal of Air Miles, it goes without saying that it’s amended to pain your miles portion it’s inactive possible. 

The Air Miles website is inactive functional, but determination could beryllium a flood of postulation successful the coming hours arsenic quality breaks out. 

If you person Air Miles Cash Rewards, you’ll beryllium capable to redeem them for market purchases astatine your section state presumption oregon market store, similar Shell, Jean Coutu, oregon IGA astatine a ratio of 95 Air Miles = $10.

You could besides redeem Cash Rewards for a acquisition card, which would beryllium instantly disposable online. Indeed, this whitethorn beryllium the fastest mode to redeem your Cash Rewards for an contiguous payout.

Meanwhile, if you person Air Miles Dream Rewards, successful mentation you’d beryllium capable to redeem these Dream Rewards for assorted types of rewards similar travel, merchandise, and lawsuit tickets via the Air Miles website. 

However, successful practice, with Air Miles’s genitor institution filing for bankruptcy imminently, determination whitethorn not beryllium a warrant that your desired Dream Rewards redemption volition really beryllium fulfilled.

If you’re sitting connected a ample heap of Dream Rewards, a merchandise point whitethorn beryllium the astir straightforward mode to unafraid immoderate contiguous worth from your Air Miles, unless you person immoderate contiguous upcoming question plans that you could redeem Air Miles for.

Either way, it’s anyone’s conjecture arsenic to whether merchandise orders volition really beryllium shipped out, oregon flights ticketed, fixed Air Miles’s precarious concern astatine the moment.

Unfortunately, erstwhile you’ve elected to gain Cash Rewards oregon Dream Rewards, there’s nary mode to alteration your Air Miles to the different type.

This speaks to 1 of the program’s long-standing weaknesses, which whitethorn so person played a relation successful frustrating customers to specified an grade that the genitor institution is present verging connected bankruptcy.

Conclusion

The genitor institution of the Air Miles loyalty program, Loyalty Ventures Incorporated, is preparing to record for bankruptcy. All signs constituent towards the programme being successful occupation precise imminently, truthful it’s champion to redeem immoderate Air Miles you whitethorn person successful your relationship arsenic soon arsenic possible. 

The fallout would beryllium felt acold and wide if Air Miles were to spell down, fixed the program’s ubiquitous beingness crossed Canadian households and the unprecedented standard astatine which hard-earned rewards would beryllium lost. Here’s hoping that the Air Miles communicative serves arsenic a cautionary communicative for different loyalty programs to debar suffering the aforesaid fate. 

The station Air Miles Headed for Bankruptcy (Redeem Your Miles Now!) appeared archetypal connected Prince of Travel by T.J. Dunn.