8 best website builders for real estate agents, brokers and brokerages

Our picks: The champion existent property website builders for 2024
Best for affordable branding-focused websites AgentFire From $149 per period + $500 acceptable up interest
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Visit AgentFire
Best affordable, all-in-one platform Real Geeks From $299 per period + $250 acceptable up interest
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Visit Real Geeks
Best for brand-new agents Placester From $48 per period + $100 setup fee
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Visit Placester
Best for SEO + pb nurturing for teams Sierra Interactive From $499 per month
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Visit Sierra Interactive
Best worth for money iNCOM From $44.95 per period + $250 setup fee
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Visit iNCOM
Best for high-end customized web design Agent Image From $99 period + customized plan fees
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Visit Agent Image
Best for luxury existent property marketing Luxury Presence From $500/month
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Visit Luxury Presence
Best DIY website builder Wix From $17 per month
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Visit Wix

AgentFire

Best for affordable, branding-focused websites

Visit AgentFire

AgentFire stands retired from different existent property website builders for its absorption connected branding and affordability. Instead of gathering a amended mousetrap to “capture” leads, AgentFire’s websites ooze property and charm to assistance you make a idiosyncratic transportation with imaginable leads — without breaking the bank.

More than conscionable a beauteous brochure for your business, AgentFire’s websites travel loaded with compelling calls-to-action (CTAs), pb magnets and landing pages to seizure leads. Upgrades are speedy and casual via their Salesforce-style Add-Ons Marketplace.

With contention for online leads heating up, we deliberation AgentFire’s brand-first attack tin beryllium a crippled changer for brand-conscious agents, teams and adjacent boutique brokerages. Users look to agree; AgentFire is rated supra 4.8 stars connected each large reappraisal platform. While it lacks the blase CRM that Real Geeks oregon Sierra Interactive have, it offers casual integrations with fashionable platforms similar Follow Up Boss.

Purely Palm Beach AgentFire website connected desktop and mobile

Pricing

• Ignite: $149 per period + a $500 setup fee
• Semi-Custom: $149 per period + $1,500 plan fee
• Custom: $149 per period + $3,500 plan fee

• Pros + Cons

  Pros

  • Gorgeous branding-focused design
  • Compelling CTAs and pb magnets
  • Easy upgrades via Add-On Marketplace
  • Consistent monthly pricing astatine each levels
  • Dedicated elder decorator and task manager astatine the customized level

  Cons

  • No included CRM
  • Templates successful Ignite bundle mightiness beryllium excessively masculine for immoderate tastes
  • Integrations are reasonably limited
• Standout features
  • Proprietary ocular exertion for casual customization
  • Customizable country guides with section schools and Yelp reviews
  • Single spot websites with unfastened location CTAs
  • Spark AI contented instauration tool
  • Dynamic dashboard with basal pb routing
  • Local SEO setup work ($250 via Add-On Marketplace)
  • Instant location valuations ($39 per period via Add-On Marketplace)
• Example AgentFire websites

  Purely Palm Beach AgentFire website connected desktop and mobile

  Shore Living AgentFire website connected desktop and mobile

Visit AgentFire

Real Geeks

Best for an affordable all-in-one platform

Visit Real Geeks

If you privation a existent property website builder that focuses much connected pb procreation than branding, Real Geeks is simply a coagulated choice. Right retired of the box, you’ll get sleek IDX-capable website templates and a almighty integrated CRM with precocious artificial quality (AI) features. While the sites connected connection for Real Geeks’ entry-level Establish plan mightiness not beryllium arsenic polished arsenic AgentFire’s, we deliberation they look great, particularly erstwhile you see the precocious CRM and Facebook advertizing tools that travel with the package.

Trusted by implicit 7,000 agents and teams, Real Geeks’ all-in-one level offers capable features to support Realtors astatine each levels of their careers happy. That said, portion Real Geeks has integrations with fashionable CRMs similar Follow Up Boss, immoderate agents mightiness balk astatine replacing a CRM they cognize and emotion with Real Geeks’ integrated CRM.

Real Geeks illustration homepage with video background

Pricing

• Establish: $299 per period + a $250 setup interest (2 users)
• Grow: $599 per period + setup interest (2 users)
• Expand: $999 per period + setup interest (5 users)
• Conquer: $1,599 per period + setup interest (10 users)

• Pros + Cons

  Pros

  • All-in-one level astatine an affordable price
  • Automated selling tools
  • AI-powered leafage creator included successful basal package
  • Landing pages and pb magnets included successful basal package
  • Training and mastermind radical entree included successful basal package

  Cons

  • Only 5 templates to take from
  • Limited customization options successful basal package
  • CRM level tin beryllium redundant for immoderate agents
  • Custom web plan services lone offered done third-party designers
• Standout features
  • Facebook and Google advertisement instauration tool
  • Automated SMS and email drip campaigns
  • Text and email autoresponders
  • Geek AI chatbot (Expand and above)
  • Done-for-you pb procreation (Expand and above)
  • Lead Guarantee (Expand and above)
• Example Real Geeks Websites

  Example Real Geeks website built connected the Miranda template

  Real Geeks website built connected the Anna Modern template

Visit Real Geeks

Placester

Best for caller cause websites

Visit Placester

Licensed cause Matt Barba launched Placester much than a decennary ago. The level present boasts a wide assortment of website templates and features to fulfill agents astatine immoderate level of their career. Their precocious launched Agent Essential bundle includes a precise basal IDX website and CRM for conscionable $48 per month. Upgrading to their Agent Premier package with a customized setup volition acceptable you backmost a chill $154 per month, positive a $700 setup fee.

However, Placester’s rock-bottom pricing for its Essential program has immoderate superior drawbacks. Lead procreation features are astir non-existent, determination are nary integrations to link your CRM, and you’ll beryllium constricted to sending conscionable 100 emails per month. That said, we deliberation these sites are perfect for caller agents who simply privation to bent their integer shingle online.

At higher terms points, Placester’s worth proposition becomes little clear. Real Geeks’ CRM and selling tools are overmuch much precocious and AgentFire offers superior plan and much compelling CTAs.

Example of a customized Placester website

Pricing

• Agent Essential: $23 per period billed annually, $29 billed monthly + $25 monthly IDX fee
• Agent Plus: $63 per period billed annually, $79 billed monthly + $25 monthly IDX fee
• Agent Premier: $103 per period billed annually, $129 billed monthly + $25 monthly IDX fee

• Express setup: +$100
• Custom setup: +$700 
• Do it for maine service: +$50 per month

• Pros + Cons

  Pros

  • Very affordable basal websites for caller agents
  • Free proceedings available
  • Basic pb seizure popups
  • Basic integrated CRM

  Cons

  • No landing pages disposable successful Essential plan
  • No CRM integrations successful Essential oregon Agent Plus plans
  • Lead seizure features are precise basic
  • Email sends constricted to 100 per period successful Essential plan
  • Page and station limits successful each plans
• Standout features
  • Codeless website builder
  • Basic CRM
  • Custom landing pages
  • Home valuation landing pages
  • IDX representation search
• Example Placester websites

  Example customized Placester website

  Example customized Placester website

Visit Placester

Sierra Interactive

Best for SEO & pb nurturing for teams

Visit Sierra Interactive

Sierra Interactive offers an all-in-one level with an SEO-focused website builder and precocious CRM to attract, person and nurture your leads. While different website builders trust connected pay-per-click (PPC) ads to thrust leads, Sierra’s websites for Realtors are built to assistance teams of each sizes fertile connected hunt engines — reducing your reliance connected paid leads.

Sierra is perfect for tiny teams that privation to make leads done SEO and nurture them utilizing an precocious CRM with a built-in auto-dialer, selling automations and an AI -powered texting assistant. We conscionable privation they focused a spot much connected branding and plan since their SEO capabilities are top-notch.

If creating contented astir your expertise, marketplace and location types successful your country is your beardown suit, Sierra Interactive is simply a bully acceptable for you. Sierra’s sites are mobile-friendly and person lightning-fast loading times, 2 captious features to assistance your contented fertile connected hunt engines. In our testing, Sierra’s websites out-performed competitors similar Real Geeks connected Google’s Page Speed Insights, an SEO manufacture instrumentality that measures loading times, helping your pages and posts amusement up connected the archetypal leafage of Google hunt results for presumption similar “homes for merchantability successful [your area]” and “the champion neighborhoods to unrecorded successful [your city].”

Example Sierra Interactive websites connected desktop, tablet and mobile

Pricing

• Core package: $499.95 per period for 5 users + $1200 setup fee
• Growth package: $699.95 per period for 5 users + $1200 setup fee

• Facebook PPC: $75 to $200 monthly absorption fee
• Google PPC: 10% monthly absorption fee

• Pros + Cons

  Pros

  • Advanced integrated CRM includes AI texting assistant
  • SEO-driven pb generation
  • Marketing automations included
  • Built-in autodialer & ringless voicemail
  • Can negociate aggregate websites from the CRM

  Cons

  • Not cost-effective for idiosyncratic agents
  • Designs are not arsenic sleek arsenic competitors
  • Limited customization options
• Standout features
  • Branding websites and targeted landing pages
  • Autodialer with ringless voicemail drops
  • SMS substance connection selling tools
  • Artificial quality (AI) texting assistant
  • Community pages for hyperlocal content
• Example Sierra Interactive websites

  Example customized built Sierra Interactive website

  Example custom-built Sierra Interactive website

Visit Sierra Interactive

iNCOM

Best worth for money

Visit iNCOM

iNCOM is simply a comparatively cost-effective existent property website builder that offers IDX integration, a basal CRM, societal media integration, positive purchaser and seller landing pages for enhanced pb conversion. Notable upgrades see retargeting ads that re-target your website visitors with personalized ads erstwhile they’re visiting different sites, helping you enactment top-of-mind for longer.

iNCOM’s websites are cleanable for budget-conscious agents who privation much precocious CRM and pb procreation features than comparably-priced sites from rivals similar Placester. While you whitethorn beryllium capable to get amended plan prime from AgentFire and much precocious selling automation tools from Real Geeks, we deliberation iNCOM offers exceptional worth for money.

iNCOM website built connected the Elegant Light template

Pricing

• $44.95 per period with a $250 setup fee
• 30-day money-back guarantee

• Pros + Cons

  Pros

  • Affordable with nary commitment
  • All-in-one IDX website + CRM
  • Buyer and seller landing pages included successful basal plan
  • SMS substance connection selling instrumentality included successful basal plan

  Cons

  • Limited plan options
  • Designs mightiness not enactment for each Realtor’s brand
  • Limited customization options
  • Less-than-stellar CRM
• Standout features
  • Pre-written blog content
  • Integrated CRM with texting capabilities
  • Buyer and seller landing pages
  • Automated email drip campaigns
  • Custom-built landing pages (optional upgrade)
  • PPC pb procreation (optional upgrade)
• Example iNCOM websites

  Example Real Geeks website built connected the Miranda template

  Example iNCOM website built connected the Mint (Video) template

Visit iNCOM

Agent Image

Best for high-end customized web design

Visit Agent Image

Trusted by RealTrends award-winning teams specified arsenic the #1 ranked Jills Zeder Group, Agent Image offers everything from jaw-dropping customized designs to entry-level templated websites for Realtors. Their main selling constituent arsenic a existent property website builder is that they’re built connected the manufacture modular WordPress CMS platform. That means you ain your website alternatively of being locked down into a SAAS declaration arsenic with different website builders. Even better, WordPress sites are infinitely customizable utilizing escaped and paid plugins. You tin swap retired your IDX provider, adhd AI chatbots oregon thing your bosom desires.

Their astir customized, afloat supported options are expensive, but they are cleanable for teams and brokerages with established brands and pb nurturing systems successful place. Pay-per-click (PPC) pb procreation services are besides connected connection to assistance thrust postulation to your caller site.

Example of a custom-designed Agent Image website

Pricing

• Monthly interest for each plans: $99 per month
• One-time setup fee: Starting astatine $399

• Pros + Cons

  Pros

  • WordPress-based sites you really own
  • Multiple terms points to take from
  • Trusted by RealTrends Award-winning agents and teams
  • Beautiful, well-thought retired templates successful the Agent X tier
  • Infinite customization options via WordPress plugins

  Cons

  • Fully customized websites are pricey for individuals (but they are top-notch!)
  • Ongoing website enactment is disposable (Yay!) but it’s an investment
• Standout features
  • IDX-enabled, ace functional and charismatic existent property websites
  • Choose from templated options to wholly done-for-you website design
• Example Agent Image websites

  Example custom-built Agent Image website for the Oppenheim Group

  Example custom-built Agent Image website for the Joyce Rey Team

Visit Agent Image

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