3 months ago
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Vetted by HousingWire | Our editors independently reappraisal the products we recommend. When you bargain done our links, we whitethorn gain a commission.
Want a slayer existent property website? Today’s existent property website builder offers a turnkey, easy-to-use solution to assistance physique your brand, marketplace your concern and make much (and better) leads. And yes, there’s an MLS provender since astir are IDX-enabled. Instead of learning to codification oregon wrestling with WordPress, you tin get your website up and moving successful an afternoon.
To assistance you find the champion existent property website builder for your needs, our squad of agents, brokers, and tech experts researched and ranked the champion existent property website builders for 2024. We looked astatine pricing, plan quality, easiness of use, pb procreation features, and past combed online reviews to get feedback from different moving Realtors. Here our our picks.
Our picks: The champion existent property website builders for 2024 |
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Best for affordable branding-focused websitesAgentFireFrom $149 per period + $500 acceptable up interest |
Jump to Details ↓ | Visit AgentFire |
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Best affordable, all-in-one platformReal GeeksFrom $299 per period + $250 acceptable up interest |
Jump to Details ↓ | Visit Real Geeks |
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Best for brand-new agentsPlacesterFrom $48 per period + $100 setup fee |
Jump to Details ↓ | Visit Placester |
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Best for SEO + pb nurturing for teamsSierra InteractiveFrom $499 per month |
Jump to Details ↓ | Visit Sierra Interactive |
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Best worth for moneyiNCOMFrom $44.95 per period + $250 setup fee |
Jump to Details ↓ | Visit iNCOM |
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Best for high-end customized web designAgent ImageFrom $99 period + customized plan fees |
Jump to Details ↓ | Visit Agent Image |
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Best for luxury existent property marketingLuxury PresenceFrom $500/month |
Jump to Details ↓ | Visit Luxury Presence |
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Best DIY website builderWixFrom $17 per month |
Jump to Details ↓ | Visit Wix |
Our picks: The champion existent property website builders for 2024 |
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Best for affordable branding-focused websitesAgentFireFrom $149 per period + $500 acceptable up interest |
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Best affordable, all-in-one platformReal GeeksFrom $299 per period + $250 acceptable up interest |
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Best for brand-new agentsPlacesterFrom $48 per period + $100 setup fee |
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| Visit Placester | |
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Best for SEO + pb nurturing for teamsSierra InteractiveFrom $499 per month |
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| Visit Sierra Interactive | |
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Best worth for moneyiNCOMFrom $44.95 per period + $250 setup fee |
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| Visit iNCOM | |
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Best for high-end customized web designAgent ImageFrom $99 period + customized plan fees |
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| Visit Agent Image | |
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Best for luxury existent property marketingLuxury PresenceFrom $500/month |
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Best DIY website builderWixFrom $17 per month |
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AgentFire
Best for affordable, branding-focused websites
Visit AgentFireAgentFire stands retired from different existent property website builders for its absorption connected branding and affordability. Instead of gathering a amended mousetrap to “capture” leads, AgentFire’s websites ooze property and charm to assistance you make a idiosyncratic transportation with imaginable leads — without breaking the bank.
More than conscionable a beauteous brochure for your business, AgentFire’s websites travel loaded with compelling calls-to-action (CTAs), pb magnets and landing pages to seizure leads. Upgrades are speedy and casual via their Salesforce-style Add-Ons Marketplace.
With contention for online leads heating up, we deliberation AgentFire’s brand-first attack tin beryllium a crippled changer for brand-conscious agents, teams and adjacent boutique brokerages. Users look to agree; AgentFire is rated supra 4.8 stars connected each large reappraisal platform. While it lacks the blase CRM that Real Geeks oregon Sierra Interactive have, it offers casual integrations with fashionable platforms similar Follow Up Boss.
Purely Palm Beach AgentFire website connected desktop and mobilePricing
- Ignite: $149 per period + a $500 setup fee
- Semi-Custom: $149 per period + $1,500 plan fee
- Custom: $149 per period + $3,500 plan fee
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Pros + Cons
Pros
Cons
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Standout features
- Proprietary ocular exertion for casual customization
- Customizable country guides with section schools and Yelp reviews
- Single spot websites with unfastened location CTAs
- Spark AI contented instauration tool
- Dynamic dashboard with basal pb routing
- Local SEO setup work ($250 via Add-On Marketplace)
- Instant location valuations ($39 per period via Add-On Marketplace)
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Example AgentFire websites
Purely Palm Beach AgentFire website connected desktop and mobile
Shore Living AgentFire website connected desktop and mobile
Real Geeks
Best for an affordable all-in-one platform
Visit Real GeeksIf you privation a existent property website builder that focuses much connected pb procreation than branding, Real Geeks is simply a coagulated choice. Right retired of the box, you’ll get sleek IDX-capable website templates and a almighty integrated CRM with precocious artificial quality (AI) features. While the sites connected connection for Real Geeks’ entry-level Establish plan mightiness not beryllium arsenic polished arsenic AgentFire’s, we deliberation they look great, particularly erstwhile you see the precocious CRM and Facebook advertizing tools that travel with the package.
Trusted by implicit 7,000 agents and teams, Real Geeks’ all-in-one level offers capable features to support Realtors astatine each levels of their careers happy. That said, portion Real Geeks has integrations with fashionable CRMs similar Follow Up Boss, immoderate agents mightiness balk astatine replacing a CRM they cognize and emotion with Real Geeks’ integrated CRM.
Real Geeks illustration homepage with video backgroundPricing
- Establish: $299 per period + a $250 setup interest (2 users)
- Grow: $599 per period + setup interest (2 users)
- Expand: $999 per period + setup interest (5 users)
- Conquer: $1,599 per period + setup interest (10 users)
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Pros + Cons
Pros
Cons
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Standout features
- Facebook and Google advertisement instauration tool
- Automated SMS and email drip campaigns
- Text and email autoresponders
- Geek AI chatbot (Expand and above)
- Done-for-you pb procreation (Expand and above)
- Lead Guarantee (Expand and above)
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Example Real Geeks Websites
Example Real Geeks website built connected the Miranda template
Real Geeks website built connected the Anna Modern template
Placester
Best for caller cause websites
Visit PlacesterLicensed cause Matt Barba launched Placester much than a decennary ago. The level present boasts a wide assortment of website templates and features to fulfill agents astatine immoderate level of their career. Their precocious launched Agent Essential bundle includes a precise basal IDX website and CRM for conscionable $48 per month. Upgrading to their Agent Premier package with a customized setup volition acceptable you backmost a chill $154 per month, positive a $700 setup fee.
However, Placester’s rock-bottom pricing for its Essential program has immoderate superior drawbacks. Lead procreation features are astir non-existent, determination are nary integrations to link your CRM, and you’ll beryllium constricted to sending conscionable 100 emails per month. That said, we deliberation these sites are perfect for caller agents who simply privation to bent their integer shingle online.
At higher terms points, Placester’s worth proposition becomes little clear. Real Geeks’ CRM and selling tools are overmuch much precocious and AgentFire offers superior plan and much compelling CTAs.
Example of a customized Placester websitePricing
- Agent Essential: $23 per period billed annually, $29 billed monthly + $25 monthly IDX fee
- Agent Plus: $63 per period billed annually, $79 billed monthly + $25 monthly IDX fee
- Agent Premier: $103 per period billed annually, $129 billed monthly + $25 monthly IDX fee
- Express setup: +$100
- Custom setup: +$700
- Do it for maine service: +$50 per month
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Pros + Cons
Pros
Cons
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Standout features
- Codeless website builder
- Basic CRM
- Custom landing pages
- Home valuation landing pages
- IDX representation search
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Example Placester websites
Example customized Placester website
Example customized Placester website
Sierra Interactive
Best for SEO & pb nurturing for teams
Visit Sierra InteractiveSierra Interactive offers an all-in-one level with an SEO-focused website builder and precocious CRM to attract, person and nurture your leads. While different website builders trust connected pay-per-click (PPC) ads to thrust leads, Sierra’s websites for Realtors are built to assistance teams of each sizes fertile connected hunt engines — reducing your reliance connected paid leads.
Sierra is perfect for tiny teams that privation to make leads done SEO and nurture them utilizing an precocious CRM with a built-in auto-dialer, selling automations and an AI -powered texting assistant. We conscionable privation they focused a spot much connected branding and plan since their SEO capabilities are top-notch.
If creating contented astir your expertise, marketplace and location types successful your country is your beardown suit, Sierra Interactive is simply a bully acceptable for you. Sierra’s sites are mobile-friendly and person lightning-fast loading times, 2 captious features to assistance your contented fertile connected hunt engines. In our testing, Sierra’s websites out-performed competitors similar Real Geeks connected Google’s Page Speed Insights, an SEO manufacture instrumentality that measures loading times, helping your pages and posts amusement up connected the archetypal leafage of Google hunt results for presumption similar “homes for merchantability successful [your area]” and “the champion neighborhoods to unrecorded successful [your city].”
Example Sierra Interactive websites connected desktop, tablet and mobilePricing
- Core package: $499.95 per period for 5 users + $1200 setup fee
- Growth package: $699.95 per period for 5 users + $1200 setup fee
- Facebook PPC: $75 to $200 monthly absorption fee
- Google PPC: 10% monthly absorption fee
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Pros + Cons
Pros
Cons
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Standout features
- Branding websites and targeted landing pages
- Autodialer with ringless voicemail drops
- SMS substance connection selling tools
- Artificial quality (AI) texting assistant
- Community pages for hyperlocal content
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Example Sierra Interactive websites
Example customized built Sierra Interactive website
Example custom-built Sierra Interactive website
iNCOM
Best worth for money
Visit iNCOMiNCOM is simply a comparatively cost-effective existent property website builder that offers IDX integration, a basal CRM, societal media integration, positive purchaser and seller landing pages for enhanced pb conversion. Notable upgrades see retargeting ads that re-target your website visitors with personalized ads erstwhile they’re visiting different sites, helping you enactment top-of-mind for longer.
iNCOM’s websites are cleanable for budget-conscious agents who privation much precocious CRM and pb procreation features than comparably-priced sites from rivals similar Placester. While you whitethorn beryllium capable to get amended plan prime from AgentFire and much precocious selling automation tools from Real Geeks, we deliberation iNCOM offers exceptional worth for money.
iNCOM website built connected the Elegant Light templatePricing
- $44.95 per period with a $250 setup fee
- 30-day money-back guarantee
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Pros + Cons
Pros
Cons
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Standout features
- Pre-written blog content
- Integrated CRM with texting capabilities
- Buyer and seller landing pages
- Automated email drip campaigns
- Custom-built landing pages (optional upgrade)
- PPC pb procreation (optional upgrade)
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Example iNCOM websites
Example Real Geeks website built connected the Miranda template
Example iNCOM website built connected the Mint (Video) template
Agent Image
Best for high-end customized web design
Visit Agent ImageTrusted by RealTrends award-winning teams specified arsenic the #1 ranked Jills Zeder Group, Agent Image offers everything from jaw-dropping customized designs to entry-level templated websites for Realtors. Their main selling constituent arsenic a existent property website builder is that they’re built connected the manufacture modular WordPress CMS platform. That means you ain your website alternatively of being locked down into a SAAS declaration arsenic with different website builders. Even better, WordPress sites are infinitely customizable utilizing escaped and paid plugins. You tin swap retired your IDX provider, adhd AI chatbots oregon thing your bosom desires.
Their astir customized, afloat supported options are expensive, but they are cleanable for teams and brokerages with established brands and pb nurturing systems successful place. Pay-per-click (PPC) pb procreation services are besides connected connection to assistance thrust postulation to your caller site.
Example of a custom-designed Agent Image websitePricing
- Monthly interest for each plans: $99 per month
- One-time setup fee: Starting astatine $399
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Pros + Cons
Pros
Cons
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Standout features
- IDX-enabled, ace functional and charismatic existent property websites
- Choose from templated options to wholly done-for-you website design
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Example Agent Image websites
Example custom-built Agent Image website for the Oppenheim Group
Example custom-built Agent Image website for the Joyce Rey Team
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Luxury Presence
Best for luxury existent property marketing
Visit Luxury PresenceBoasting a stunning plan utilized by implicit 8,000 agents and brokerages, Luxury Presence offers some customizable plug-and-play websites for Realtors and afloat bureau services with a terms to match. Real property professionals tin take full-service website plan oregon opt for a much cost-effective DIY enactment with entree to Luxury Presence’s template library, SEO tools and MLS integrations.
Once you get past the cost, the magic words present are “brand building.” Luxury Presence’s websites transcend a basal integer presence, helping you align your existent property marque with elegance and benignant — cleanable for luxury existent property marketing.
While Luxury Presence sites don’t travel with blase pb seizure features oregon a CRM, users tin upgrade to services specified arsenic pay-per-click (PPC) advertising, done-for-you blogs and societal media marketing. Reviews are consistently positive, but immoderate users complained astir less-than-stellar SEO results.
Example of a custom-built Luxury Presence websitePricing
- Setup fees: From $500 to $6,000
- Monthly subscription fees: From $500 per month
- PPC management: Call for pricing
- Social media management: Call for pricing
- SEO services: Call for pricing
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Pros + Cons
Pros
Cons
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Standout features
- Industry-leading plan quality
- Home valuation tool
- Single spot websites
- Listing presumption builder
- AI pb nurture
- SEO & contented creation
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Example Luxury Presence websites
Example custom-built Luxury Presence website for the Julie Long Team
Example custom-built Luxury Presence website for Vanguard Properties
Wix
Best for luxury existent property marketing
Visit WixWix is an affordable existent property website builder suitable for agents looking to found a nonrecreational online presence. While it’s not designed specifically for existent estate, the sites are casual to acceptable up and connection basal forms to seizure leads. SEO capabilities are solid, and the level is chiefly known for its sleek and modern plan options.
While Wix doesn’t connection autochthonal IDX integration, you tin adhd IDX hunt to your Wix tract utilizing iHomefinder, the lone IDX plugin that works connected the platform. If you privation a website that communicates your marque without a batch of bells and whistles, Wix is speedy and comparatively casual to acceptable up utilizing drag-and-drop technology.
Example Wix existent property websitePricing
Pricing for our recommended bundle is $17 per period and includes a escaped customized domain sanction for 1 year. IDX location hunt tin beryllium added via the iHomefinder plugin, which starts astatine $150 per period and includes pb conversion, selling automation, and analytics.
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Pros + Cons
Pros
Cons
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Standout features
- Affordable drag-and-drop website builder
- Basic forms for pb capture
- IDX listings tin beryllium added via plugins
- Sleek modern designs
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Example Wix existent property websites
Example of a custom-built Wix website
Example of a custom-built Wix website with IDX
How we chose the champion existent property website builder
To find which existent property website builders are champion for each benignant of agent, squad and brokerage, we researched dozens of products and platforms, weighing the pros and cons of each alongside some quantitative and qualitative information points, including price, peculiar features, plan quality, easiness of use, instrumentality connected investment, lawsuit support, and lawsuit reviews.
The Vetted by HousingWire editorial squad of licensed agents and experienced existent property brokerage and merchandise marketers crawled the web truthful you don’t person to. We analyzed a wide sampling of reviews crossed societal media, the Better Business Bureau (BBB) and online treatment forums. We watched countless merchandise demos, combed websites and societal media groups and applied our ain hard-won acquisition moving successful existent estate.
Real property website builder: FAQs
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1. What is the champion level to physique a existent property website?
That depends connected what you are trying to execute with your website. Most Realtors usage a website builder to assistance them physique sites that execute 3 goals:
- Market their idiosyncratic brand
- Capture and person tract visitors into leads
- Connect to oregon regenerate their CRM
Our picks supra see options that tick each 3 boxes, but they often travel with a hefty terms tag. The champion website builder for your concern is the 1 that ticks the astir boxes and you tin really spend — without remortgaging your house.
Here’s however to marque your determination easier: Decide connected your budget, marque a database prioritizing your needs and wants for a website, past constrictive down your choices from our picks above. If you person a fund beneath $200 per month, take a website builder that you tin upgrade arsenic your concern (and your pocketbook) grows. This is wherefore we emotion AgentFire. Their introduction level program is affordable for astir agents and casual to upgrade.
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2. Do I request to cognize however to codification to usage a existent property website builder?
No! Website builders let you to make and customize a website without coding oregon adjacent learning however to usage a codeless website builder similar WordPress. Most travel with pre-designed templates that you (or their in-house plan team) tin customize to lucifer your branding and pb procreation goals. You whitethorn person to fig retired however to integrate your CRM oregon different bundle to your caller site, but you won’t person to constitute a azygous enactment of code.
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3. Do Realtors adjacent request a website anymore?
In our opinion? Yes. Every Realtor needs a website. Of course, if you inquire 5 existent property experts this question, you’ll get 10 answers. It’s a arguable topic! Sure, millennial and Zoomer agents mightiness archer you that websites are arsenic dated arsenic maroon blazers and nametags, but we’d stake our past dollar that each azygous top-producing cause successful your bureau has a website. Why? Because astir of the homeowners they enactment with expect them to. Still not convinced? 73% of agents person a website. The ones that don’t astir apt aren’t closing galore deals.
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